Retailer rapped over 'fresh baked bread' claim

 

In the UK, Sustain won a ruling from the Advertising Standards Authority against Tesco’s “Backed From Scratch Campaign” following a complaint that as only a minority of Tesco in-store bakeries bake from scratch, and not all use local flour, Tesco’s claims were untruthful.

See http://www.sustainweb.org/news/july_2010_tesco_asa_complaint/ 

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