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20 July 2009: New Tool to Predict NGO and Activist Campaigns
NGOs and activist groups, campaign trends and plans can now be analysed by PR and public affairs professionals using a new online tool launched by SIGWatch. The global NGO tracking and issue analysis consultancy has combined its archive of 29,000 activity reports and register of 1,400 activist groups to produce an database of over 500 activist issues tagged by industry, theme and NGO campaigning activity over the past 12 years. This database is currently growing by around 400 NGO activity reports, 40-50 NGO profiles and three to five new issues every month. “NGOs are classic issue ‘early adopters’” said Robert Blood, SIGWatch’s managing director. “They will latch onto potentially damaging concerns about industry or government long before most people or the media have even heard of them. By tracking what’s worrying NGOs, we can give business and policymakers vital early warning of embarrassing criticism or hostile media coverage coming their way.” The new SIGWatch online tool includes a daily Issues Index - a colour-coded ranking of the temperature and trend of every live issue, globally and by world region and country. Users can drill down from individual issues to learn what or who is driving them, and what campaigning tactics are being deployed. In addition, a long term tracking function can reveal how campaigning has varied over the last ten years for up to three issues at a time. [Sample screenshots are provided with this press release]. Access to SIGWatch is by corporate subscription, which costs from Euro233 per month. For further details, visit www.sigwatch.com SIGWatch has some 50 clients, nearly all multinational companies, major PR consultancies or high profile industry associations. SIGWatch is also used by a number of universities for teaching and research purposes. - ENDS – Media contact: Robert Blood on robert.blood@sigwatch.com or +49 176 6257 1577  Downloadable hi-res screenshots
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