REPUTATIONAL IMPACT METRICS
Over the last two years SIGWATCH has pioneered the measurement and quantification of the impact of activist criticism on corporate and industry reputation, and analysing this data to give our clients graphical snapshots of the impact on their corporate and product brands, subsidiaries and projects.
For the first time, organisations can measure the current and cumulative effect of individual and multiple activist campaigns on their reputation and profile.
With one or two clicks, users can compare their brand to their competitors, see how criticism has changed over time, and drill down to reveal which activist groups are driving each campaign and which issues are dominant, region by region or country by country.
Our Reputational Impact scoring system takes into account the number and geographical influence of the activist groups involved, the sentiment of their comments (from strong criticism to strong praise), and the prominence of each corporate/product brand in the groups’ current messaging.