TRAINING

    Strategic NGO Engagement

    A one-day workshop in central London on April 21, 2016, presented by Robert Blood, founder of SIGWATCH.

    As NGOs become ever more influential,  businesses are looking for more effective strategies to reduce activist risk. Direct engagement with NGOs is often top of the list, but achieving it can be harder than it sounds. This workshop offers practical help on how to engage with NGOs productively while avoiding the many possible dangers.   

    What you will learn
    ● How to make a compelling internal business case for working with NGOs.
    ● Turning NGO antagonism into opportunities for cooperation. 
    ● Engaging with NGOs even when they are hostile.
    ● What to look for in an NGO partner.
    ● Identifying potential NGO partners from the mass of critics.
    ● The essentials of initiating a successful dialogue with NGOs.
    ● Eight rules for negotiating with NGOs.     

    The style of the workshop will be interactive and stimulating where questions and debate can flow freely. Content will be intensely practical and evidenced from real-life examples and case studies. All delegates will receive a book of documentation summarising and explaining the concepts introduced during the day.

    Price: GBP695/EUR890+VAT per delegate including lunch, discounted 15% for current SIGWATCH subscribers and 10% for two bookings or more. 

    We reserve the right to refuse participants at our discretion. 

    We are often asked to give talks to industry associations and in-house groups on aspects of contemporary NGOs and activism.

    Subjects have ranged from the global dominance of European NGOs, and comparisons of leading US and European campaign groups, to the psychology of activism, and how corporates become activist targets.

    Of increasing importance is the topic of engaging with NGOs. More and more businesses and governments recognise the importance and expertise of NGOs and want to build mutually advantageous partnerships. Much of our time nowadays is spent on NGO Engagement Planning - preparing management for working with NGOs and providing supporting training and research.

    We also offer specialist training to CSR and financial services professionals.

    Contact Opens window for sending emailrobert.blood(@)sigwatch.com to discuss your training needs.

    HOW GREENPEACE WINS 2.0

    One day workshop on understanding NGO campaigning strategies,
    newly updated and expanded

    We have no more public events scheduled for this workshop but happy to accept bookings for in-house courses. Please contact juliet.wu@sigwatch.com 

    Why do NGOs get such a good press?
    Why do businesses always seem to come off worst in spats with activists?
    How are activists able to drive the media agenda when corporations so often fail to be heard?

    Learn the secrets of activist campaigning in an updated version of this original and entertaining one day workshop. Presented by Robert Blood, a highly experienced trainer and public speaker and founder-managing director of SIGWATCH, the NGO tracking and issues management consultancy. 

    What you will learn
    This workshop reveals campaigning activists’ more important methods, from how they develop campaign-winning strategies to how they can bend powerful corporations to their will. With each tactic you will learn how activists use it, why it works, and what you can do to counter it. You will also learn how to adapt proven activist techniques to make your own PR and issues management more effective.

    Activists’ winning strategies – it’s more than just stunts
    Preventing activists turning an issue into a crisis 
    How activists use narratives and images to raise emotional temperature – NEW
    Learning from activists’ effective messaging techniques
    Bring your own issues to analyse with the group – NEW

    Who should come? 
    Corporate communicators and issues leaders and managers.

    Comments from delegates to past workshops
    “Perfect balance between theory and practical implications… During your presentations you managed to present a model that helped me in contextualizing my impressions of NGOs. In two words: well done!”
    Dr. Christiaan Prins, European Public Affairs Manager, Unilever

    “It was an inspiring morning session… me and my colleagues have learned a lot. Feedback from within the team was very positive.” 
    Dr. Michael Schneider, Head of Public & Governmental Affairs, Bayer CropScience

    “Enjoyed the workshop very much, and already make use of some of the insights.” 
    Sylvia Williams, Head of Global Issues, Shell International BV

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