Jul 8: What do activists REALLY think of you?

What do activists think of your organisation? How do you rate against your peers? Which brands do NGOs admire, and which do they detest? Our new tool, NGO Sentiment Map, answers all these questions and turns the results into a stunning visualisation.

Here's an NGO Sentiment Map for Big Tech over the last 12 months. In a single graphic it tells you who is winning the war both for NGO awareness (bubble size), and for NGO solidarity (bubble color). In the interactive web version, you can click on a bubble to see everything the activists said about that company. You can also add or remove companies at whim, to compare direct and indirect peers. Contact sigwatch@sigwatch.com for a demo.

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