Why NGOs love Wholefoods and Ikea more than Walmart and Apple

Although criticism is still their default mode, NGOs are increasingly prepared to praise corporations that 'do the right thing'. However, firms that appear to be trying equally hard to address NGOs' concerns may not end up being treated the same way when it comes to NGOs dishing out the bouquets and brickbats. A new analysis of SIGWATCH data helps explain why... For more, download our PDF